Distributing Online Coupons Through City-Specific Twitter Accounts Drives Business Leads
Superpages.com(R) today announced the launch of a new initiative on Twitter to drive more leads to its business listings. At no cost to the business owner, Superpages.com is distributing thousands of coupons it houses from its local business listings to 72 city-specific accounts on Twitter.
“A coupon or discount has always been a super way to drive more consumers to your business and increase customer loyalty,” said Scott W. Klein, CEO of SuperMedia Inc. “We are now taking the distribution of coupons on our site to the next level. By leveraging the social media space on Twitter, we bring more leads to our clients and businesses listed on Superpages.com.”
According to research, in the first half of 2009 the number of all coupons redeemed increased 19 percent(1) and the number of households who obtain coupons via the internet has grown by 83 percent since 2005.(2) Also recently reported, 58 percent of respondents in an ongoing consumer tracking study use online coupons when shopping in their local area.(3)
Coupons uploaded to a Superpages.com business profile page are sent or ‘tweeted’ to Twitter audiences searching for coupons. Business owners can easily upload a coupon to their Superpages.com business profile at no charge by creating or logging into their account at SuperMedia.com. Once logged in, businesses can:
– create up to three different coupons,
– set a start date and expiration date,
– add a disclaimer,
– apply coupons to multiple store locations,
– include a promotion code to track specific offers; and
– update coupons at any time.
“Allowing businesses to customize their coupons to target customers by location, change their offer to cater to the holiday or season, and add tracking codes helps businesses distinguish which offers get the most customer attention,” said Klein.
(1) Source: NCH Marketing Services, Inc., Mid-Year 2009 Coupon Facts Report
(2) Source: Scarborough Research, Scarborough USA+ Study, Release 2 2008
(3) Source: BIA/The Kelsey Group, User View Wave VII, March 2009
